A real decision.
Not a project, not a brief, not an approved budget. The decision as you'd say it out loud.
Do we grow or consolidate? Does the next generation come in, and under what rules? Which of all the bets goes first? If a question like that is costing you sleep, this is the place.
Not a project, not a brief, not an approved budget. The decision as you'd say it out loud.
The underlying tension, named. It's almost never the one it seems.
The risk you're not seeing. The one that charges dearly if no one names it in time.
The criteria for deciding. Explicit, debatable with your partners.
The concrete first step. Executable, with an owner and a date.
If you want to go deeper, there's the Direction Sprint: from diagnosis to design, in six to ten weeks. And for what must be sustained over time, Mission Control. But the diagnosis is yours and stays in your company — whether you continue or not.